Car Wash Promotion Ideas
Promotions are an important part of operating a car wash business. Whether you’ve been open for years or are just starting out, a good marketing campaign can help you attract loyal customers and drive business.
Unfortunately, it can be difficult to tell which campaigns will actually pay off in the long run, leading some car wash operators to sink money into promotions that return very little. With careful planning and execution, it’s possible to successfully promote your car wash business and meet your goals. To get started, consider these four promotion ideas, which your customers will appreciate.
Planning Ahead: Having a List of Contacts Ready in Case of a Car Wash Business Emergency
Every car wash operator hopes their business can run smoothly every day of the year. Unfortunately, no matter how well you care for your equipment, mishaps can still occur. Even the most experienced owner deals with technical problems once in a while.
When you do eventually have to confront a problem with your car wash, you shouldn’t have to scramble to come up with a solution. Instead, you should have a plan already in place. The best way to prepare for an emergency is to compile a list of business contacts you can count on to help.
Why Create a List of Contacts?
Car wash owners need to keep a detailed list of business contacts in order to deal with emergencies as quickly and painlessly as possible.
It can be difficult to find contractors and vendors at the last minute, especially if you want to get a good deal. Collecting contacts and negotiating rates ahead of time can save you money and stress.
In addition, collecting contacts before they’re needed allows you to choose vendors with the proper qualifications, licenses and insurance, which can protect you from fines, mistakes and other issues.
In short, finding qualified and honest vendors ahead of time can help you deal with an emergency and resume operating your car wash without delay or stress.
What Business Contacts Do You Need?
It’s clear that a list of supply-chain contacts can help protect car wash businesses from unnecessary crises. How many contacts do you actually need to keep?
The short answer is that you should have at least one business contact to help you address problems with each part of your system. This includes someone like an electrician as well as other, potentially more surprising professionals.
Here are some of the essential business contacts every car wash owner should have at their disposal:
- Wastewater management specialists
- Drain cleaning services
- Vending machine repairs
- Chemical suppliers
- Replacement parts suppliers
- Construction and building repairs
You should also keep contact information for any other services you need to keep your business running. Some extremely proactive owners might even keep information for professionals they doubt they’ll ever need to contact, such as marketing or PR specialists to help in the case of an image emergency. It’s better to be safe than sorry, after all.
Add New Horizons Car Wash to Your Contacts
In the case of a car wash emergency, you don’t want to be caught without a solution. At New Horizons, we know how important fast repairs and updates are to your business, which is why we design our glass car wash structures to be installed quickly.
If a natural disaster or other emergency leaves you in need of a new building, we can help. Add New Horizons to your contact list and reach out to us to learn why car wash owners have trusted us with their buildings for years.
Benefits of Adding a Car Wash to Your Convenience Store
Why do people go to convenience stores? In general, consumers go for the very reason that’s included in the name – convenience. Maybe they’re closer than the market, they tend to lack long lines or they sell gas or propane in addition to a few food items. For whatever reason, convenience stores are simply a preferred retail location for a lot of consumers on at least some occasions.
Should You Open a Car Wash? Benefits of Being in the Car Wash Business
Have you ever considered investing in a car wash? Maybe you’re one of those people who values a good car cleaning and thinks of owning a car wash as a way to make a living while helping people protect and extend the life of their cars. But how much does it cost to run a car wash, and how much money can you make?
We can give you an overview of the advantages of owning a car wash, to provide you with the background knowledge you need before opening your own facility. The first thing you probably want to know is whether you can make money.
While consumers may be curious about the best types of car washes for their new cars, entrepreneurs looking to break into the car-wash business often question what the best car-wash structures are for new businesses. Just as drivers have many car-wash styles when they clean their automobiles at home, aspiring business owners have an assortment of car-wash types to choose from for their location.
Running a business isn’t an intuitive science. To be successful in any field, you need to stay willing to learn. Advancements are made all the time in many industries, and that certainly applies to the car wash industry. It’s vital for even the most seasoned car-wash operators to be open to new ideas throughout their careers.
The arrival of winter means different things to different people living in the United States, partially depending on where they live. If you reside in Florida, you may be looking forward to the arrival of snowbirds trying to escape the chill of the Northeastern Corridor. If you live in the Northeastern U.S., the Midwest or a Northwestern state like Oregon, the arrival of winter may mean icy sidewalks, snow-covered streets and driving conditions that can be treacherous at times.
A major factor in receiving steady patronage at your car wash is establishing a loyal customer base. For optimal performance, you can’t just get customers — you have to keep them, too. Fortunately, building customer loyalty simply involves maintaining a human connection with them, just like any other relationship you have.
The biggest customer base a car wash has is members of the local community. But new car wash owners may need some advice to get their local marketing plan started. Since the way we market constantly changes, even seasoned veterans need to keep up with the latest tips and ideas.
You’ll see a huge uptick in car wash business during the winter season. Since washing your car becomes extra important during the winter due to salt and dirt, many folks go to their local car wash to keep their vehicle in top condition.
This business advice for your car wash during the colder months can help you get the most out of the winter busy season. With some planning and preparation, you can get ahead of the competition.